Lermontovova 911/3811
Bratislava – staré mesto 811 05
Slovakia
Phone:
+43 650 400 7670
E-mail:
hello@userfy.net
2022-2024
As the Group UX/UI Designer at FEG, my role encompassed a wide range of responsibilities aimed at creating intuitive, visually appealing, and user-centric digital experiences across multiple platforms and brands.
User Research and Analysis:
During the initial phase of projects, I conducted comprehensive user research to gain insights into user behaviors, preferences, and pain points. This involved conducting interviews, surveys, and usability testing sessions, enabling us to make informed design decisions.
Information Architecture:
I was responsible for defining the information architecture of our digital products, including native apps for Android and iOS. This involved creating site maps, user flows, and wireframes to structure the content and layout effectively, ensuring a seamless user experience across platforms.
Interaction Design:
In addition to designing for the web, I focused on creating innovative and modern-looking native apps for Android and iOS. Using tools like Adobe XD and Sketch, I developed interactive prototypes that demonstrated the functionality and flow of the apps, enhancing user engagement and usability.
New Design System:
I led the visual design efforts, ensuring that our designs were not only visually appealing but also consistent with our brand guidelines. This included developing a new headless design system for all three FEG brands (Fortuna, PSK, Casa Pariurilor), setting the foundation for upcoming responsive web design. The new design system, which is token-based and supports multi-brand and multi-theme (light/dark) UI, significantly streamlined the design and development process, saving time for both design and development teams.
Usability Testing and Iteration:
Throughout the design process, I organized and facilitated usability testing sessions to gather feedback from users. By analyzing the testing results and iterating on the designs accordingly, we ensured that the final products met the needs and expectations of our target audience.
Project Highlights:
Ticket Arena: One of the most successful features implemented in the company in recent years was the Ticket Arena project. I led the design efforts for this project, which resulted in millions of euros in revenue from the day of its public release. With a Customer Satisfaction (CSAT) score over 87%, Ticket Arena significantly enhanced the user experience and generated substantial revenue for the company.
Modern Forum: Another significant project I contributed to was the development of a new modern forum, where users could share their betting ideas, thus reinforcing the user community. This forum aimed to foster engagement and collaboration among users while providing a platform for sharing valuable insights and ideas related to betting. Through effective design strategies, we created an intuitive and engaging forum experience that encouraged active participation and contributed to the growth of the user community.
Advisory Role:
In addition to my primary responsibilities, I also served in an advisory capacity, consulting with other senior UX/UI designers on their projects. Drawing from my expertise and experience, I provided guidance and recommendations to help ensure the success of their endeavors.
Mentorship: I played a crucial role in guiding three junior UX/UI designers across various projects. Through mentorship and coaching, I helped them develop their skills and grow professionally, fostering a collaborative and supportive team environment.
Collaboration and Communication: I collaborated closely with cross-functional teams, including product managers, developers, and other designers, throughout the projects. By presenting design concepts and rationale to stakeholders and providing mentorship to junior designers, I fostered a collaborative and creative environment conducive to delivering successful outcomes.
Accessibility and Inclusive Design: Ensuring accessibility for all users was a priority. I conducted accessibility audits and implemented inclusive design practices to accommodate users with disabilities, adhering to accessibility standards such as WCAG.
Continuous Learning and Improvement: I remained committed to continuous learning and improvement, staying updated on industry trends and best practices in UX/UI design. By refining my skills and knowledge, I contributed to the ongoing success of our projects and products.
Project Management: As the Group UX/UI Designer, I managed the design process from concept to delivery, ensuring that timelines and deliverables were met. By effectively prioritizing tasks, allocating resources, and tracking progress against milestones, I helped keep the projects on track and within scope.
In summary, my role as Group UX/UI Designer was instrumental in shaping the overall user experience of our digital products. Through a combination of creative design skills, user-centric methodologies, effective collaboration, and advisory support, we successfully delivered innovative and modern solutions that met both user needs and business objectives, as demonstrated by the success of projects like Ticket Arena and the Forum 2.0.
As the Lead UX/UI Designer for the Solvedio DaaS platform, I spearheaded the design efforts aimed at creating a seamless, intuitive, and comprehensive digitalization experience for our enterprise clients. Our product, touted as the first Digitalization as a Service platform, revolutionized daily digital agenda management by offering a convenient, intuitive, and centralized solution.
Product Description
Solvedio serves as a versatile tool adaptable to diverse work environments and routines, simplifying daily tasks and enabling users to reclaim their time and productivity. It stands out as an innovative solution for comprehensive enterprise digitalization, customizable to meet the unique needs of any business area or workflow. With a focus on user-centric design, Solvedio swiftly addresses user requirements by incorporating tailored tools and features.
Key Features:
- Personalized work environment catering to specific user roles and responsibilities.
- Intuitive user interface with a wide range of form options, including one-line and multiline inputs, dates, times, and lists.
- Efficient notifications and drop-down indicators to streamline user workflows.
- Comprehensive chart support for pie, bar, and line charts, enhancing data visualization capabilities.
- Drilldown functionality for in-depth data analysis.
- Clear error display within forms to facilitate error resolution.
- Customizable filters at the user or company level, ensuring flexibility and efficiency.
- Support for both automatic and manual escalations, enabling timely resolution of issues.
Responsibilities
Design and Prototyping: Led the design and prototyping efforts, translating product requirements into intuitive and visually appealing user interfaces. Utilized tools like Adobe XD and Sketch to create interactive prototypes that demonstrated the product’s functionality and workflow.
User Testing: Conducted user testing sessions to gather feedback and validate design decisions. Iterated on designs based on user feedback to ensure optimal usability and user satisfaction.
Sales Pitch Support: Created rapid prototypes to support sales pitches, effectively showcasing the product’s features and capabilities. Contributed to winning clients such as Tesla, T-Systems, Land Rover, Jaguar, Cloetta, and others by providing compelling visual demonstrations of the product’s value proposition.
Website Design: Designed the first website for the Solvedio DaaS platform, ensuring consistency with the brand identity and effectively communicating the product’s benefits to potential clients.
Design System Development: Established a design system to maintain consistency across the product’s interface and streamline the design process. Defined UI components, styles, and guidelines to facilitate efficient design iteration and development.
User Journeys: Mapped out user journeys to identify pain points and opportunities for improvement within the product. Utilized insights from user journeys to inform design decisions and enhance the overall user experience.
Integration with Microsoft Teams: Designed and implemented integration with Microsoft Teams, enhancing the product’s accessibility and usability within enterprise communication ecosystems.
In summary, as the Lead UX/UI Designer for Solvedio, I played a pivotal role in shaping the product’s design and user experience. Through strategic design initiatives and user-centric methodologies, we successfully created a revolutionary digitalization platform that met the diverse needs of enterprise clients and garnered acclaim from industry leaders.
At Userfy LLC, my mission is to transform the online presence of digital products, e-shops, platforms, and individuals into immersive and user-friendly experiences. Founded in 2021 and registered as a trademark for the entire EU, Userfy is driven by my passion for helping businesses grow by enhancing their digital processes and engaging their audiences effectively.
Company Overview
Userfy LLC is a boutique design and consultancy firm operated solely by me. Despite being a one-person operation, I deliver big results by offering personalized services tailored to the unique needs of each client. From individuals and artists to prominent businesses like Tesla, Jaguar, and Land Rover, I’ve helped a diverse range of clients streamline their digital processes and elevate their online presence.
Key Services
User Experience (UX) Design: I craft intuitive and user-centric digital experiences that delight users and drive engagement. My UX design services encompass user research, information architecture, and interactive prototyping to ensure seamless usability across platforms.
User Interface (UI) Design: With a keen eye for aesthetics and usability, I create visually stunning and functional UI designs that enhance brand identity and captivate audiences. My UI design services cover everything from wireframing and visual design to design system development.
Branding and Logo Design: I develop compelling brand identities and memorable logos that resonate with target audiences and reflect the essence of each client’s business or personal brand.
Web Design and Development: From concept to launch, I design and develop custom websites that are visually appealing, user-friendly, and optimized for performance across devices and platforms.
Interaction Design: I specialize in creating engaging and intuitive interactions that enhance user experiences and drive user engagement. From micro-interactions to complex user flows, I focus on crafting seamless interactions that elevate digital experiences.
Animations: I incorporate animations and motion design elements to bring digital experiences to life, adding visual interest and enhancing user engagement.
User Testing: I conduct comprehensive user testing sessions to gather feedback and validate design decisions. By observing user behavior and gathering insights, I identify areas for improvement and refine designs to ensure optimal usability and user satisfaction.
UX/UI Audits: I perform thorough audits of existing digital products and interfaces to assess usability, identify pain points, and recommend improvements. My audits help clients optimize their digital experiences to better meet user needs and business goals.
Creating Design Systems: I develop comprehensive design systems that provide a unified framework for designing and building digital products. By defining consistent design patterns, components, and guidelines, I empower teams to create cohesive and scalable experiences across platforms.
Responsibilities
End-to-End Design: As the founder and lead designer, I oversee the entire design process from conception to implementation. Leveraging my expertise in UX/UI design and development, I create immersive and user-friendly digital experiences that align with clients’ goals and objectives.
Client Management: I serve as the sole point of contact for clients, establishing strong relationships built on trust and collaboration. By understanding their unique needs and preferences, I ensure that my design solutions meet and exceed their expectations.
Project Delivery: With a hands-on approach, I manage all aspects of project delivery, including design ideation, prototyping, and testing. By maintaining a keen focus on quality and efficiency, I ensure timely delivery of high-quality design solutions that drive results.
Continuous Improvement: Committed to staying at the forefront of industry trends and best practices, I engage in continuous learning and professional development. By keeping abreast of emerging technologies and design methodologies, I strive to deliver innovative and impactful solutions that push the boundaries of design excellence.
In summary, as the sole proprietor of Userfy LLC, I take pride in offering personalized design and consultancy services that empower businesses to thrive in the digital landscape. With a relentless focus on user experience and client satisfaction, I am dedicated to helping businesses of all sizes achieve their growth potential through immersive and user-friendly digital experiences.
2019-2022
As the Lead Designer at BMC – Baumanagement Chmelar, I spearheaded the comprehensive re-branding efforts aimed at revitalizing the company’s visual identity and enhancing its online presence. From logo redesign to web development, I played a pivotal role in transforming BMC’s brand image and communication materials across various touchpoints.
Company Overview
BMC – Baumanagement Chmelar is a leading construction management firm dedicated to delivering high-quality and innovative solutions to clients. With a commitment to excellence and professionalism, BMC has established itself as a trusted partner in the construction industry.
Re-branding Highlights
Logo Redesign: I conceptualized and executed a fresh and modern reinterpretation of BMC’s logo, reflecting the company’s values and vision. The redesigned logo served as the cornerstone of the re-branding effort, conveying BMC’s commitment to innovation and quality.
Logo Reveal Animation: To add dynamism and sophistication to BMC’s brand identity, I created a captivating logo reveal animation that showcased the evolution of the company’s logo. The animation served as an engaging introduction to BMC’s brand across various digital platforms.
Visual Collateral Design: I developed cohesive visual collateral, including PowerPoint presentation templates, stamp designs, document templates, and catalogues, ensuring consistency and professionalism in BMC’s communication materials.
Luxurious Business Cards: I designed luxurious triple-layered business cards that elevated BMC’s brand image and made a lasting impression on clients and stakeholders. The attention to detail and premium quality of the business cards reinforced BMC’s commitment to excellence.
Web Design and Development: I led the design and development of BMC’s website, creating a user-friendly and visually appealing online platform that showcased the company’s portfolio, services, and expertise. The website served as a valuable resource for clients and prospects, driving engagement and inquiries.
Interactive HTML5 Google Ads: To increase BMC’s online visibility and attract potential clients, I designed and developed interactive HTML5 Google ads that effectively communicated BMC’s value proposition and differentiated the company from competitors.
Responsibilities
Creative Direction: As the lead designer, I provided creative direction and guidance throughout the re-branding process, ensuring alignment with BMC’s brand strategy and objectives.
Design Execution: I executed all aspects of the re-branding, from logo redesign to visual collateral design, with meticulous attention to detail and craftsmanship.
Project Management: I managed the entire re-branding project, from initial concept development to final implementation, ensuring that deadlines were met and deliverables exceeded expectations.
Client Collaboration: I collaborated closely with BMC’s leadership team to understand their vision and requirements, incorporating feedback and insights into the design process to achieve optimal results.
Quality Assurance: I conducted thorough quality assurance checks to ensure that all deliverables met BMC’s standards of excellence and professionalism.
Continuous Improvement: Committed to delivering the highest quality work, I continuously sought opportunities for improvement and innovation in BMC’s brand identity and communication materials.
In summary, as the Lead Designer at BMC – Baumanagement Chmelar, I led the re-branding efforts with creativity, passion, and attention to detail. By revitalizing BMC’s visual identity and enhancing its online presence, I played a key role in positioning the company for continued success and growth in the construction industry.
2015-2019
As the Senior Product Designer at LinkResearchTools, I led the comprehensive re-branding efforts aimed at revitalizing the company’s visual identity and enhancing its online presence. From logo redesign to web development, I played a pivotal role in transforming LinkResearchTools’ brand image and communication materials across various touchpoints.
Company Overview
LinkResearchTools is a leading provider of SaaS solutions for link building and SEO analysis. With a commitment to innovation and excellence, LinkResearchTools empowers businesses to optimize their online presence and drive organic traffic through strategic link building strategies.
Re-branding Highlights
Brand Manual and Logo Redesign: I created a comprehensive brand manual outlining the guidelines for LinkResearchTools’ visual identity. This included a modern and impactful logo redesign that reflected the company’s values and mission.
Logo Reveal Animation: To enhance brand recognition and engagement, I developed a captivating logo reveal animation that showcased the evolution of LinkResearchTools’ logo. The animation served as an engaging introduction to the brand across various digital platforms.
Visual Collateral Design: I developed cohesive visual collateral, including PowerPoint presentation templates and document templates, to ensure consistency and professionalism in LinkResearchTools’ communication materials.
Business Cards: I designed business cards that reflected LinkResearchTools’ brand identity and conveyed professionalism and credibility to clients and stakeholders.
Web Design and Development: While I led the design and development of LinkResearchTools’ website, it’s important to note that the current website is not aligned with the brand guidelines and was not created by me. However, I contributed to the development of a user-friendly and visually appealing online platform that showcased LinkResearchTools’ products and services.
Interactive HTML5 Google Ads: I designed and developed interactive HTML5 Google ads to increase LinkResearchTools’ online visibility and attract potential clients. These ads effectively communicated the company’s value proposition and showcased its expertise in SEO analysis and link building.
Product Design Highlights
SaaS Application Design: I led the UX/UI design efforts for LinkResearchTools’ SaaS applications, including Link Detox and LinkResearchTools. This involved conducting user testing and A/B testing to optimize the user experience and ensure usability and effectiveness.
Google Chrome Extension Design: I designed all of LinkResearchTools’ Google Chrome extensions, incorporating user feedback and best practices in usability and interface design to create seamless and intuitive user experiences.
Responsibilities:
Creative Direction: As the senior product designer, I provided creative direction and guidance throughout the re-branding process, ensuring alignment with LinkResearchTools’ brand strategy and objectives.
Design Execution: I executed all aspects of the re-branding, from logo redesign to visual collateral design, with meticulous attention to detail and craftsmanship.
Product Design: I led the design efforts for LinkResearchTools’ SaaS applications and Google Chrome extensions, leveraging user feedback and best practices in UX/UI design to create intuitive and effective solutions.
Project Management: I managed the entire re-branding project, including design ideation, prototyping, and testing, ensuring that deadlines were met and deliverables exceeded expectations.
Client Collaboration: I collaborated closely with LinkResearchTools’ leadership team to understand their vision and requirements, incorporating feedback and insights into the design process to achieve optimal results.
Continuous Improvement: Committed to delivering the highest quality work, I continuously sought opportunities for improvement and innovation in LinkResearchTools’ brand identity and product design.
Despite my efforts, it’s unfortunate that the current website does not adhere to the brand guidelines I established.
2009-2015
During my initial freelancing venture under the brand Graphicon, I specialized in web design and poster creation, offering bespoke design solutions tailored to my clients’ needs. This period marked the beginning of my journey as a creative professional, where I honed my skills and gained valuable experience in crafting visually stunning and functional designs.
Service Offerings
Web Design: I offered custom web design services, creating visually appealing and user-friendly websites that showcased my clients’ portfolios, businesses, or personal projects. Each website was uniquely tailored to reflect the client’s brand identity and vision, with a focus on intuitive navigation and engaging user experiences.
Poster Design: In addition to web design, I provided poster design services, creating eye-catching posters for various purposes such as events, promotions, or personal projects. My poster designs combined creativity with effective communication to capture audience attention and convey key messages.
Clientele
- Family, Friends, and University Professors: During this time, I collaborated with a diverse range of clients, including family members, friends, and university professors. I created websites to showcase their portfolios, businesses, or academic work, helping them establish a professional online presence and effectively communicate their message to their target audience.
Responsibilities
Client Consultation: I conducted thorough consultations with each client to understand their requirements, preferences, and goals for their website or poster design project. By listening attentively to their needs, I ensured that the final deliverables met or exceeded their expectations.
Design Conceptualization: Leveraging my creativity and design expertise, I conceptualized unique design ideas and concepts for each project. Whether it was a website or poster design, I aimed to capture the essence of the client’s brand or message in a visually compelling manner.
Execution and Delivery: I executed each project with precision and attention to detail, translating design concepts into polished final products. From wireframing and prototyping to finalizing artwork, I ensured that every aspect of the design met the highest standards of quality and craftsmanship.
Client Feedback and Revisions: Throughout the design process, I actively sought feedback from clients and incorporated their input into the design revisions. By maintaining open communication and a collaborative approach, I ensured that the final deliverables met the client’s vision and requirements.
Impact
Establishing Professional Online Presence: Through my web design services, I helped clients establish a professional online presence that accurately represented their brand or identity. This enabled them to showcase their work, skills, or business offerings to a wider audience and attract potential clients or opportunities.
Effective Communication: My poster designs effectively communicated key messages and information to target audiences, whether it was promoting an event, product, or idea. By combining creative visuals with clear and concise messaging, I helped clients achieve their communication objectives and drive engagement.
My freelancing experience under the Graphicon brand provided me with invaluable insights into the world of design and entrepreneurship. It laid the foundation for my future endeavors and instilled in me a passion for creating impactful and visually compelling designs that resonate with audiences.
2014-2021
2013-2014
2009-2015
2005-2009
