PSK

Hattrick-PSK was the first sports betting company to open in Croatia. The brand has kept its presence on the market for over 25 years. Meanwhile PSK grew to be a multi-channel operator with more than 850 employees, 4 HQ offices and a network of more than 2000 SSBTs, as well as its’ own online betting and casino. In 2015 Hattrick-PSK acquired Romanian company Casa Pariurilor. In 2017 company became part of Fortuna Entertainment Group (FEG); largest Central European betting operator. PSK brand grew to be one of the leading operators on the Croatian market.

Note: Since Sportsbetting and Online Gambling is a stricly regulated industry, the project link might be block in your country. For Previewing the PSK’s website you might need to use a Croatian VPN.

Task

Crating a new modern and user-friendly sports betting application for PSK. The goal was to improve navigation and create a new headless scalable design system using a token-based approach. This system allows for quick re-skinning into dark/light themes and other brands owned by FEG

Strategy

Carsten Sundberg, Ondrej Zoričák
Design

Ondrej Zoričák, Ivan Labura, Mariana Luchyk
Client

FEG (Fortuna CZ, SK, PL, RO)

Open Project

The PSK Sportsbetting App is based on a newly created token-based design system which allowed us to use different design attributes across multiple brands and themes, while streamlining maintenance efforts. It ensures efficiency by centralizing updates, while also accommodating different brand identities seamlessly.

LIGHT MODE

Drag the bar handle to preview the Light / Dark Theme

DARK MODE

The primary objective of redesigning the home screen of the Fortuna sports betting application was to implement a widget-based approach, facilitating the dynamic arrangement of sections tailored to the behavior and preferences of users in various countries where Fortuna operates.

Emphasizing bonuses, a pivotal factor for many bettors, the home screen now serves as a prominent promotion space. Additionally, new features such as pre-made AKOs and Ticket Arena were introduced and promoted, alongside personalized highlights of significant events tailored to individual users.

PSK – home – betslip

A temporary solution for toggling between LIVE & PREMATCH betslip before the new Combined Betslip will be introduced

PSK – leagues

User-Personalized most popular leagues - quick access

PSK – cross sell

Cross-sell on the bottom of the home screen offer

Seamless integration of the 3rd party solution (Betradar Live Match Tracking) into the UI, providing users with real-time match data in a visually appealing and user-friendly manner. The smooth animations and microinteractions not only enhanced the usability of the interface but also contributed to a more immersive and enjoyable user experience overall.

The betting app’s A-Z Sport navigation features a user-friendly interface, allowing seamless browsing through various sports alphabetically. Users can personalize their experience by pinning favorite sports and leagues for quick access, while improved market filtration and time filters enable efficient browsing and betting on events of interest.